We are counting down until the 2012 Mid-America Trucking Show. Now is the time to start planning your trip. The 41st anniversary of MATS is set for March 22-24 at the Kentucky Expo Center in Louisville, KY.

Source: http://www.landlinemag.com/Story.aspx?StoryID=21829

Ratchet Strap

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Thank you Mrs. Cadman!

On January 31, 2012, in General, by admin

Just wanna say thanks again for lunch, it was delicious. And will definitely be craving that bread pudding for weeks to come :)

Source: http://www.thetruckersreport.com/truckingindustryforum/millis/168217-thank-you-mrs-cadman.html

Truck Tie Downs

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roadmaster

On January 30, 2012, in General, by admin

*Got word today i start roadmaster the 6th of feb im gonna apply to ever flatbed company i can im greatful to start this new chapter in my life cant…

Source: http://www.thetruckersreport.com/truckingindustryforum/flatbed-trucking-forum/167933-roadmaster.html

Ratchet Tie Down

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Essential Marketing: Blogging and Publishing

On January 29, 2012, in General, by admin

  Short while ago google had changed their ranking algorithm,   the reason cited is that google wanted to provide more relevant results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, in plain English, there are about 12% of google search results are considered low quality by google itself. The update was initiated more than a year ago, maybe that’s why some of my ranks dropped out of first 10 pages, on the other hand almost all keywords promoted by contextual links are not affected, some of the keywords even ranked better than before, it’s safe to say that old way of link building is doomed.

What is old way of link building any way? There are a lot of SEO company out there are doing this, they add your links to those linking websites without context, these websites will only be updated when new links are being added, almost all of them are garbage, the name link spamming are just for these sites. The latest google update will definitely downgrade most if not all of these sites, the links on those spamming sites won’t work anymore.  

A few real world examples will help to explain what I said. In the very beginning, I didn’t know better, I needed to rank the keyword, Truck Accessories, it was old way of link building all the way, a lot of sites I used had too many links, and those sites had only links, no real content at all. This strategy worked in the beginning, eventually the keyword could be found on first page,   the honeymoon lasted until google changed it’s mind. Now let’s look at another keyword, chain puller , we promoted this keyword with articles and blog posts, with very few plain links, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what’s next? It all boils down to content, when you create unique and quality content, you will attract readers as well as search engines. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, take a look at this blog, kaiya eve , in the beginning I just post to it casually, lately I added nice stuff left and right, and to my surprise, I have high ranks for some of  competitive keywords. As far as SEO concerned, article marketing with great content is the way to go. Now imagine you have your own blog network, such as Ratchet Load Binders, then you will have a powerful weapon in your SEO arsenal.

Bottom line is that you should create great content, share the content with people, promote your business with the content, this strategy will prevail in short or long term. The virtues, persistence and patience, are essential for your success, nothing will automatically improve overnight, be it your business or search rankings, now all we need to do is to share our love for creating and sharing nice content and not to worry about the ranking every day. Ezine is one of the best article directories out there, a new article will be indexed and cached in less than an hour, popular blogs will get your post indexed as soon as you post it, here I am going to show you an article in article directory or on a blog, such as Load Binder, quality content, nice presentation, indexed by google, this article is a good example of article marketing. 

Last but not least, we have hot social media now, no one can afford to not using them. One thing you can do for your blogs is to install twitter tools, then go ahead register a new twitter account and app, link your blog to twitter, then every new post on your blog will show up in your twitter page, it’s simple and elegant, it’s a big loss if you don’t use this tool.

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Harbor trucking industry is clashing with the Teamsters union over a bill before the Washington State Legislature that would classify owner-operators as employees rather than as independent contractors.

Source: http://www.topix.com/business/trucking/2012/01/trucking-industry-teamsters-clash-over-owner-operator-bill?fromrss=1

Ratchet Tie Down

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